When designing a reputation for something new, service or company, the main rule would be to make that new brand memorable.

This is because apparent: In case your customer cannot remember the your products, the probabilities that she or he will search it – significantly less recommend it to another person – are slim to none. Forgettable names are useless. Memorable names are priceless.

Unhealthy news is the fact that a lot of companies ignore this rule and finish track of product names which are about as memorable like a yesterday’s lunch. The good thing is that it’s not necessary to accept a forgettable name. Creating memorable names is simpler than you believe.

All you need to do is go ahead and take following quick studies in Nameonics – the science of memorable brands.

Nameonics (yes, I’m a word geek, you will find, I made that name as much as get this to article more memorable) combines “name” with “mnemonics.” Since you may recall from British class, mnemonics are linguistic devices which are a lot like memory aids which make information simpler to keep in mind.

Listed here are six fundamental Nameonics will result in the brands you develop more memorable:


Like appealing jingles, names that rhyme frequently stick inside a person’s mind whether or not they would like it to or otherwise. Rhyming works in multi-part names like Crunch ‘n Munch as well as in shorter names like YouTube. Other types of rhyming include Mellow Yellow, Lean Cuisine, and Reese’s Pieces.


A persons mental abilities are hardwired to reply to and store visual imagery. This is exactly why names that stimulate an intense image like BlackBerry, Jaguar, or Hush Young puppies are extremely memorable. Then when naming your brand-new product, make sure to think in pictures in addition to words.


Alliteration is among the most typical mnemonic devices. To produce an alliteration, begin each word within the name with similar letter or seem. Bed, Bath & Beyond is definitely an alliteration. Other these include Coca-Cola, Spic and Span, and Krispy Kreme.